All posts filed under: Media

The Huffington Post’s Treachery of Images

The homepage and section homepages of the Huffington post have an interesting format for a digital publication. It’s closer to that of a print newspaper’s front page: a bold headline over a large attention grabbing photo. What’s different and intriguing is that many of them lack any sort of lead-in or explanatory text. Just bold juxtapositions of word and image that are sometimes quite oblique. A recent favorite. Even the NYPost’s digital edition, arguably the paper that owns “front pages” from a cultural conversation perspective doesn’t go as far. They have a cascading heirarchy of images with headline overlays. One primary and two secondary stories share the prime real estate followed by four tertiary stories that flow into smaller groupings of articles down the page. There is something very modernist and non-digtal about The Huffington Post format. The big type image combo feels like paste-up, collages, or like old print ads. The mechanics at work on The Huffington Post’s front pages are actually similar to those behind the classic VW ads created by Doyle Dane …