An interesting research study on why people overtly claim to value and champion creativity behave and make choices which are risk-averse. People will unconsciously work to diminish uncertainty and make choices that are least likely to negatively impact them on a personal level.
“People often reject creative ideas even when espousing creativity as a desired goal. To explain this paradox, we propose that people can hold a bias against creativity that is not necessarily overt, and which is activated when people experience a motivation to reduce uncertainty.”
“research documents that teachers dislike students who exhibit curiosity and creative thinking even though teachers acknowledge creativity as an important educational goal (Dawson, D’Andrea, Affinito, & Westby, 1999; Runco, 1989; Westby & Dawson, 1995)”